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A couple at home, planning together

Making parenthood
possible.

Clinically referenced supplements and the diagnostics specialists rely on. Everything starts with a measurement.

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Our story & mission

LogixX Fertility brings new diagnostics and referenced supplements to clinicians and couples, so every decision starts from data, not guesswork.

We support national and international research-based projects with world-leading experts in reproduction, enhancing the knowledge, education and, ultimately, the options for patients.

Our timeline
2010

LogixX Fertility is founded in Reading

LogixX Fertility begins as a division of LogixX Fertility Ltd, built on one idea: fertility care should start with a measurement, not guesswork.

From day one the focus was clinical: new diagnostics and therapies for patients, new treatment approaches for healthcare professionals.

2013

Rights across Europe

We acquire the rights to market and distribute innovative diagnostic devices and nutriceutical therapies across Europe.

Niche products in therapeutic areas of high unmet medical and patient need, registered country by country.

2016

The Proxeed range arrives

Clinically referenced supplements for men and women: the Proxeed range, built on the dosages clinicians actually cite.

Punalpin PLUS joins the range, extending evidence-based support for male fertility.

2019

Clinic-grade diagnostics

LensHooke X1 PRO and MiOXSYS bring laboratory-grade measurement of sperm quality and oxidative stress into fertility labs.

A full semen analysis in under 5 minutes, with hard numbers before anything is recommended.

Today

Trusted in more than 40 countries

Run from Merlin House in Theale, with 311,000+ couples supported and outcomes tracked.

Supporting national and international research with world-leading experts in reproduction.

Our team

The people behind LogixX

The scientists and specialists behind LogixX, measured in publications and outcomes.

Main team

Michael Close
Michael Close
CEO & Founder

Founded LogixX in 2010 to bring evidence-based fertility care to clinicians and couples across the UK.

Sean O'Reilly
Sean O'Reilly
Commercial Operations Manager

Runs commercial operations: supply, partners and distribution across 40+ countries.

Prof Ralf Henkel
Prof Ralf Henkel
Chief Scientific Officer

Globally cited fertility researcher leading our clinical research strategy and academic partnerships.

Mark Osmundson
Mark Osmundson
MEDTECH Fertility Specialist

Brings clinic-grade diagnostics, LensHooke X1 PRO and MiOXSYS, into fertility labs nationwide.

Sharan Lota
Sharan Lota
Fertility Specialist

Supports couples and clinicians with evidence-based fertility guidance at every step.

Testhim team

Shaun Rogers
Shaun Rogers
Clinical Scientist

Senior clinical scientist embryologist (B.Sc, Dip RCPath) with 25+ years of IVF laboratory experience. HCPC- and RCPath-registered ICSI practitioner overseeing the testhim DNA fragmentation service.

Dr Marie Claire Aqualina
Dr Marie Claire Aqualina
Senior Scientist

Senior scientist (BSc, M.Med.Sci, PhD, AFHEA) focused on male infertility. Her doctoral research on sperm DNA damage helped establish the testhim DNA fragmentation service, which she runs day to day at the University of Kent.

K B Dhanush Kumar
K B Dhanush Kumar
Andrologist

Andrology scientist specialising in advanced semen analysis and sperm DNA fragmentation testing to WHO 6th Edition standards, with expertise in CASA validation, flow cytometric sperm DNA analysis and ISO-aligned quality systems.

Ian Stones
Ian Stones
Founder & Co-Director

Ian trained as an acupuncturist in 2007 and, after advanced fertility training with Zita West, built a largely fertility-focused practice. Supporting hundreds of women, he saw how few men came for treatment or found support of their own, and in 2020 he and Toby set up the first online support group for men facing fertility issues. In 2023, after 16 years in practice, he left acupuncture to focus fully on testhim.

Toby Trice
Toby Trice
Founder & Co-Director

Toby knows the patient side first-hand. After a 'normal' semen analysis, he went through two rounds of IVF over six years, and has been open about the toll it took on his mental health. He turned to motorsport as a release, launching his Racing for Fertility campaign with Fertility Network UK to break the stigma around infertility, and with Ian founded the first online support group for men through FNUK. Further investigations eventually identified the underlying problem; with the right treatment he and his partner conceived naturally and now have a son, Ollie. He remains an advocate for male fertility and mental health alongside his work with testhim.

Administration team

Aidan O'Reilly
Warehouse
Lynn Williams
Office Co-Ordinator
Andrew Smith
ICT Management

The LogixX advantage

Four principles behind every product we make.

Measure first

Diagnostics turn sperm quality and oxidative stress into hard numbers before anything is recommended.

Evidence over adjectives

Every formulation is built on peer-reviewed research and the dosages clinicians actually cite.

Confidential always

Discreet packaging and plain language. We treat every enquiry confidentially.

Outcomes, tracked

Results followed across 311,000+ couples and 40+ countries, refined against what the data shows.

Our portfolio
Our location

Reading HQ, worldwide reach

Run from Merlin House in Theale, trusted by clinics and couples in more than 40 countries.

LogixX Fertility

Merlin House, Brunel Road
Theale, Reading
Berkshire RG7 4AB
United Kingdom

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