The SNOWBALLS Story

“So here’s what we’re doing,” we would say at parties. “We’re researching cooling devices and the male…anatomy…in order to create comfortable underwear for chilling your balls.”

This was a conversation starter, to put it mildly.

Several months later, when an unsuspecting lunch guest caught us in the kitchen holding freezer bags to the fronts of our pants, we were already convinced that we were onto something big. The lunch guest had her doubts.

Male infertility accounts for roughly 40% of all infertility, but it’s still tough to sound cool when talking about it. That’s why we loved the name we had dreamed up for our still-imaginary product: Snowballs! Some thought it was inappropriate, but for us it was just the punch line of the story we were dying to tell. You see, we had both been through the “fertility factory” with our wives, losing our money and our minds until we began to look more closely at the actual causes of infertility…and became obsessed by heat.